What Are Long Tail Keywords?
Long Tail Keywords consist of keyword phrases with two or more words. Many times they are used when searching for specific items.
Studies show that 80% of search queries use these types of keyword phrases, while 20% use the more popular higher demand, broad search terms. So in effect, 80% of a website’s visitors find the site through long tail keywords.
Google has been know to report that 50% of search terms are unigue. This means that of the billions of searches performed on a daily basis, half of them are completely different and used in only one search query. Most of those unique search terms are multi-word phrases, otherwise known as long tails.
Along with the lower demand, comes less competition. The benefit of low competition usually guarantees a first page listing in Google search results. In fact, there have been instances where web pages with long tails have shown up in the number one position with hours after publishing.
As a result of these observations one should conclude that the more long tail’s that are included in your website content, the more targeted traffic you’ll generate. Although you can create content built around specific long tails you already have identified, most of the time they are created through the practice of writing naturally. And as we all know, that’s what Google wants, user friendly content that results from natural writing.
So how does one find these long tail keywords? One way is to think like the person who would be doing the search. An example might be a male person who is looking for a way to lose weight. Think about what you would type into the search bar if you were that person. It may be something like “weight loss tips for men”, or an even longer phrase like “best ways for men to lose weight.”
Another method to find long tails is by using the Google search. You can view a tutorial on this by visiting our page titled “What Is A Niche.”